I have been using gmail for quite a while now to keep in touch with my family and friends.
And very convenient it is too - it retains the threads even after a lapse of several days. When my friend answers questions I had asked three months ago, somehow my original mail also pops up with hers, nudging my memory.
And I have been using it insouciantly, never bothering to look at the ads that have been creeping up insidiously.
Never suspecting that my mails are subject to the scrutiny of some unseen eye - after all it is my personal PC, not my boss's or anyone else's - I have not bothered to restrain myself in my mails.
It was only recently I found that the ads were related directly to some word/phrase in the content of the mail I had either sent or received.
Take for instance my friend's mail telling me that she had travelled Thai Airways just the day after the recent accident - and alongside I found the following ads -
Thinking Thai Property?
Cheap Tickets To Chennai
Properties In Thailand
Learn TEFL In Thailand
Save On Chennai Flights
Teach English in Thailand
Granted, I am using a free service which could do with fiscal aid!
Is it still right?
So how private is your email?